Recommends where to sell, generates listing copy, suggests asking price. 'Sell now' vs 'hold for higher.'
What it does
When a set hits 'READY TO LIST' status in the Portfolio Tracker, the Exit Coach takes over. It analyzes net-after-fees economics across eBay, Amazon, BrickLink, and Mercari (each platform's fee structure, shipping cost burden, audience match). It generates listing copy with proper keywords for the auxiliary buyer audience. It recommends an asking price with a 'sell now' vs 'hold for higher' confidence indicator based on momentum analysis.
Why it matters
Exit execution is where 30% of potential ROI gets lost. Wrong platform (eBay fees on a $1k set vs BrickLink's lower fees), bad listing copy (search the LEGO collector keyword instead of the auxiliary buyer keyword), wrong price (asking too high → listing sits; asking too low → leaving money on the table). The Coach turns the exit from art to science.
Core features
Platform recommendation engine (eBay/Amazon/BrickLink/Mercari) per set
Net-after-fees calculation per platform
Listing copy generator with auxiliary-buyer keyword optimization
Asking price recommendation with confidence interval
'Sell now' vs 'hold' momentum indicator
Shipping calculator integration
Post-sale: log realized ROI back to Portfolio P&L
Example flow
Portfolio Tracker fires READY TO LIST on LEGO 75810 Stranger Things
Exit Coach analyzes: eBay net $720, BrickLink net $780, Amazon net $690