Already flips sneakers, cards, Pokemon. Adopts MMA because the doctrine is portable.
Joined MMA at Investor tier after their sneaker margins compressed. Recognizes Dwight's doctrine as the same principles they use elsewhere. Brings other resellers in via the affiliate program. Eventually expands into Phase 4 verticals when MMA stretches.
Entrepreneurial, ROI-obsessed, multi-vertical. Doesn't care about LEGO specifically — cares about the math.