← Vision BoardObjectives
- Prove the doctrine is portable
- Cross-sell existing members into adjacent verticals
- Establish MMA as the parent brand for collectibles investing as a category
Deliverables
- MMA: Trading Cards (Pokemon, sports, MTG)
- MMA: Sneakers (with partner expertise)
- MMA: Vintage Toys
- Shared infrastructure: doctrine engine, tier system, affiliate, community
Success criteria
- 30%+ of LEGO members cross-subscribe to at least one other vertical
- Aggregate ARR exceeds the LEGO vertical alone within 18 months of launch
Risks
- Brand dilution if vertical-specific doctrines aren't sharp enough
- Partner dependency in verticals where Dwight isn't the SME (sneakers)