Phase 3 · Roadmap

Co-Op Wholesale

Register as retailer, secure LEGO B2B terms, run synchronized group buys at wholesale.

Timeframe

12–18 months in

Objectives

Convert membership into purchasing power
Capture the 40-50% wholesale spread for members
Establish MMA as the LEGO investor co-op of record

Deliverables

LEGO Specialty Retail / B2B account
3PL or in-house warehouse for fulfillment
Escrow + milestone payment infrastructure
Group-buy mechanics (campaigns, commitments, breakdowns)
Transparency dashboard for active group buys
Operator-tier exclusive participation

Success criteria

First successful group buy with 50+ participants
Member-realized cost basis ≥ 35% below retail
Zero trust failures (every committed buy delivered on time)

Risks

LEGO B2B account application may take months and require business history
Legal classification of buying-club vs securities offering — needs counsel
Logistics failures destroy trust at scale