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Persona

The Closet IRA Builder

$500–$2k to deploy, a spare closet, no time to research. Wants doctrine codified and alerts pushed.

Profile

Capital
$500–$2,000 initial, $200–$500/month ongoing
Time commitment
1–2 hours/week
Primary tools
Portfolio Tracker · Retirement Scout · Doctrine Filter · Academy
Aspirational tier
Apprentice ($29/mo)

Journey

Hears about MMA from a podcast or YouTube reaction video. Signs up for free tier, watches Doctrine 101, gets convinced. Upgrades to Apprentice. Buys 5-10 sets in the first 6 months based on Scout alerts. Sees first realized exit at month 14-18. Continues compounding. Hits $25k portfolio by year 3.

Psychographic

Practical, risk-averse, wants a system not a hobby. Believes in passive investing. Sees LEGO as a complement to their 401(k), not a replacement.